The lucky archives
I’ve been fortunate enough to work with such icons as Bart Simpson, where thankfully, Matt Groening liked the real-life action spot so much that he put it on an episode of The Simpsons. I’ve been instrumental in bringing a dodo to life and relaunched the career of Don Fardon, whose epic song brought that extra bit of magic to the 5 Alive campaign below. With hard graft and a bit of tenacity, luck can shine brightly, and anything can happen. So hit the contact button, and let’s make memorable, shareable content together.
Sky TV
Project Type
Broadcast
Brief: Sky TV has exclusive rights to new episodes of The Simpsons. Other streaming services now have access to older shows, so how do we tell everyone Sky is where it truly belongs?
Solution: Lots of ideas were on the table, but the one that excited people most was ‘Come home to The Simpsons', a real-life action sequence of the opening credits. It broke the internet the year it came out and won a host of awards.
Carlsberg
Project Type
Drinks & Beverages
Brief: Encourage men to enjoy a balanced, crisp and refreshing pint of Carlsberg Pilsner larger.
Solution: So many scripts were written before the client and focus groups settled on the ‘Grate Escape’ TV spot. Being a huge football fan, I’ve been lucky enough to see this ad run countless times during Champions League games, as it resonated so well with English teams playing in Europe. How refreshing.
Five Alive
Project Type
FMCG
Brief: Get mums to put a fruit drink without much in the way of real fruit on the breakfast table and in lunch boxes.
Solution: A dancing dodo was brought to life featuring an epic standout tune in a 360 campaign that got kids talking. Lucky, because the client liked the idea so much, they managed to find extra budget for an epic pop promo. Creating a halo effect for the brand across social platforms.
