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70s colours
Project type
Automotive
Fiat 500
Brief: Launch a new range of Fiat 500 colours with not much to say in the way of new tech or innovation.
Solution: It soon became clear that the colours seemed very 70s. Luckily, this vibe meant a playful tone of voice, a cool retro look and feel that everyone could dig. The work still hangs in the client’s boardroom today. How fab is that?
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